Presentation: Surfboards, swim balances, wetsuits, shirts, bathing suits, shades, sunscreen, filtered water, shoes, umbrellas, towels, volleyballs, ice chests........ seems like another late spring day at the sea shore! To the smart, business visionary, notwithstanding, these sea shore extras/necessities are the favorable place for business abuse. Not a long ways behind in this purchaser petri dish of sand and free enterprise is the need to choose a brand name by which the thing abused will be known, e.g., HOBIE® surfboards, O'NEILL® wetsuits, OAKLEY® shades, BAYWATCH® wristwatches, MIKASA® volleyballs, and COPPERTONE® sunscreen and tanning salves. This article will feature some well known brand names in the sun, sand and surf and will momentarily address the legitimate and business issues as for the determination, leeway and enrollment of such brand names. Brand names Characterized A brand name (or imprint) is characterized as any word, image, motto, or gadg...
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